As one of the most popular multi-purpose WordPress themes on the market, Avada packs an incredible amount of value into a single toolkit. Powering over 925,000 websites globally, Avada enables building everything from basic brochure sites to advanced eCommerce stores and more.
With these capabilities also comes premium pricing starting at $60 for a single site license. This leads many new users to ask – is Avada a one-time purchase or a recurring subscription? Can you buy Avada once and use it forever? Let’s analyze Avada’s license pricing and renewal terms to answer this question.
How Avada Theme Licensing Works
While not an explicitly one-time purchase, Avada does use a perpetual licensing model. You pay once initially for the right to use Avada for a specified timeframe without needing to renew annually. However, there are certain limitations still in place compared to truly one-off purchases.
The Avada license pricing is structured into tiers based on a number of sites covered. A Single Site permit allows Avada use on only 1 domain for $60. The next Unlimited Personal tier maintains the one-site restriction but with unlimited lifetime updates for $129.
For using Avada on an unlimited number of client sites, the Developer Access at $349 is appropriate. Beyond these, multiple Business tier options are available too.
Now here is where the non-recurring nature kicks in – the licenses for these tiers never need renewal annually. As long as your site count stays within defined limits, using Avada in perpetuity is allowed. But for additional sites or major version updates, you may need to pay additional license fees.
What Support is Included with Avada Licenses?
All Avada licenses include 6 months of support from date of purchase covering:
- Technical troubleshooting
- Theme installations/migrations
- Setting up roles and features
- Resolving function issues
Post 6 months, you can opt to purchase Extended Support plans that renew annually for continued assistance.
For one year of extended priority support, pricing is currently $99 for a single site and $249 for all sites owned. This optional paid support also enables access to the Avada support community.
Without extended paid support, however, you still retain perpetual access and the right to use your licensed Avada copies. Just the complimentary help period expires until you optionally renew support subscriptions.
Why Avada is Not Technically a One-Time Life-long Purchase
While perpetual access sounds very similar to a one-time payment, there are a few reasons Avada cannot be considered a purely life-long purchase:
- Major version updates are not always included – Your initial buy is technically only for that Major release. So if Avada 7.x comes along, you might need to pay extra for the major upgrade.
- Limited to defined site count – Usage expansion beyond sites allotted in your tier requires another license purchase.
- Optional support subscriptions – To keep receiving technical help beyond the initial 6 months needs annual renewal.
One-off life-long purchases let buyers upgrade freely forever and apply purchased software anywhere without restrictions. For these reasons, calling Avada a purely one-time investment would be inaccurate despite the perpetual licensing.
Tips to Get the Most from Your Avada Purchase
While not an outright one-time purchase, here are tips to maximize ROI from your Avada license investment:
- Opt for Developer Access if building for multiple clients to allow site count flexibility.
- Lock-in optional Extended Support for priority help and community access
- Leverage Avada child themes to simplify cross-site updating
- Stay organized with file naming conventions and documentation
- Use Avada Fusion Patcher to auto-fix compatibility issues
Following best practices around child theming, maintenance, and support, an Avada license can serve you well for the long term even if not a purely one-time purchase.
Summing Up Avada’s Licensing and Pricing Model
To conclude – while the optional eternal updates and lack of enforced annual renewals convey perpetuity, certain conditions around versions, sites, and support make Avada stop short of being a true one-time life-long purchase.
However, the value derived from using this top-rated theme can make the initial and ongoing investment absolutely justified for digital agencies and site builders targeting an unlimited number of clients. Despite not being a single flat fee forever buy, Avada delivers immense capabilities for the price.
If you’ve purchased Avada in the past, feel free to share your thoughts on the pricing model and licenses in the comments! Does the perpetual access grant enough long-term value in your opinion compared to themes sold as one-time life-long purchases?